Giving shape to ideas, with rigour and meaning

We are pleased to welcome Loïc Morant to the Prefix team. Trained as an entrepreneur and filmmaker, Loïc brings to Prefix a distinctive ability to translate complex ideas into clear, structured and meaningful narratives, in support of organisations and their strategic challenges.

His work is rooted in a truly international context, spanning Europe and South-East Asia, enabling him to support clients operating in multicultural environments undergoing constant transformation.

A background grounded in rigour and decision-making

Before joining Prefix, Loïc spent fifteen years in the financial sector, notably in private banking. He held roles in trading and bank treasury management, working in high-pressure environments with significant levels of responsibility.

This experience developed a strong sense of rigour, a precise understanding of risk and an ability to make fast, structured decisions. These are key skills he now puts at the service of leaders and teams supported by Prefix, particularly in situations where clarity and coherence are essential.

Clarifying strategy, embodying the narrative

At Prefix, Loïc works at the intersection of strategy, meaning and storytelling. He supports organisations in clarifying their intentions, structuring their positioning and giving intelligible form to their messages, both internally and externally.

His approach combines strategic analysis, attention to detail and a fine understanding of human dynamics. It enables organisations to turn sometimes diffuse visions into clear, aligned and engaging directions.

Sensitivity, pragmatism and quality of relationships

Loïc’s main strength lies in his ability to combine sensitivity, creativity and intuition with strong professional discipline. Highly attentive to detail and equipped with strong analytical skills, he adopts a pragmatic posture, focused on concrete actions and meaningful outcomes.

His values — authenticity, responsibility, respect, quality of relationships and a constant search for balance — are fully aligned with the DNA of Prefix. They guide his commitment to clients as well as his collaboration with teams..