Meet Loïc Morant, a creative and strategic eye
20 December 2025Company life, Team
In brief
- Fifteen years in finance: trading and treasury management in private banking
- Entrepreneur and filmmaker
- Strategy, positioning and storytelling at Prefix
- Works between Europe and South-East Asia
- French and English
From finance to filmmaking
Loïc spent fifteen years in the financial sector, mainly in private banking, first as a trader and then in treasury management. These are jobs where pressure is high, decisions are fast and mistakes are costly.
He came away with great rigour, a sharp eye for risk and the habit of deciding quickly on a clear basis. He then became an entrepreneur and filmmaker, and put these qualities to work in another field: storytelling. This dual background is rare: he speaks the language of numbers as fluently as the language of images.
What he brings with Prefix
Loïc helps organisations clarify what they want to say, then say it clearly: a strategy, a positioning, a project to explain internally or present externally.
He starts with analysis: the business model, the challenges, what sets the organisation apart. From there, he draws a simple message and, where useful, a video to carry it. A blurred vision becomes a direction that everyone understands and the team can make its own.
How he works
Loïc combines creativity and discipline. He pays close attention to detail, sets high standards for quality and always aims for a concrete result. He also has a keen understanding of human dynamics: a good message starts from what people experience, not just from what management wants to say.
Based in South-East Asia, he works with clients in multicultural environments, remotely or on site depending on the project. He brings values that Prefix shares: authenticity, responsibility, respect and quality of relationships.
Fancy a chat?
A strategy to clarify, a message to get across, a project to present: the simplest thing is to talk about it.